A food company is facing criticism after posting an ad on social media that includes the phrase “Gourmet food is in” without the “y” in the brand name.
Gourmet Foods Inc. posted a video on Instagram of a man who appeared to be eating a salad on the beach.
In the ad, a chef named Joe has the caption “This is my favorite salad,” and it says “Gastronomy is in it!”
Gourmet Foods responded to the ad and apologized, calling it “unintentionally offensive.”
“Gourmet” stands for “Gravelly Gourmet.”
It is a reference to the famous book “Gravity’s Rainbow,” which is written by Ernest Hemingway.
Gourmet Food said in a statement on Instagram that the post was “unintended and does not represent the views of Gourmet” and that it “does not endorse the views expressed by Joe.”
The video has since been taken down, but the image appears in the company’s Facebook page and on the website of Joe’s Gourmet Kitchen, which lists a chef as its owner.
Garden City Farms also apologized for the ad.
In a statement, it said the company “believes in the power of food, and has always believed in our core values of family, fun, and hospitality.”
“We apologize for any hurt this ad has caused, and we have taken steps to remove it from our site,” the statement said.